In 1998, Moscow-born Sergey Brin and Midwest American Larry Page set out to "change the world" through a search engine that would organize every bit of information on the Web for free. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, they were soon taking on Microsoft and winning. Despite the bursting of the dot-com bubble they have turned a start-up investment of US$ 1 Million into a market value of over US$ 40 Billion.(*)
 
 
Since then, Google has gone on to become the leading worldwide search engine. At the forefront of search technology, the company is always improving on this offering in different fields, the latest being Mobile Phone search.
 

Google

The Online Marketplace

Imagine that you own a property rental business in Berkshire. The conventional means of promoting your business involve offline marketing through traditional means: Newspaper advertising, Magazine advertising, Billboards, Leaflets etc... Measuring the success of any marketing campaign can be difficult but it can be even more so when you are dealing with responses from the more 'conventional' methods.
 

Online and Offline Marketing – A BIG difference

Its important to remember that when people view traditional offline advertising they are not necessarily interested and their attention is not on the adverts – you probably know yourself that you normally skip through the adverts on a magazine or newspaper to get to what you want. This is where the distinct difference becomes noticeable between offline and online marketing methods. When people are searching for something, they are actively looking and actively focused on finding that very thing. This means that if you can present your service or product to someone who is actively looking, so long as your offering is attractive commercially, you have better chances of turning that lead into a sale.
 
By working together with lloydsrecruitment.net we can position your website at the top of the Google search result pages so that anyone searching for your specific business services or products will see you.
 
The majority of websites are listed in Google, in fact, it is likely that yours already is but merely being listed isn't going to generate leads and sales.
 
To do this you need your business to be at the top of the Google search results, this is the key factor as most users do not look past the first 10 results (**). If your website is on the second page onwards, the chances of driving highly relevant and targeted traffic to your website are drastically reduced so we place our emphasis on getting you a 1st Position on the Google search result pages.
 

Sources:

• * The Google Story by David A.Vise, Macmillan Publishers 2005